Of interest to Business Architects, Strategists, Business Planners, and Management Consultants, the Enterprise Business Motivation Model (EBMM) is the first published model to consider the needs of the multi-faceted modern business, one where the needs of many divisions, and many business models, have to be considered.
Finally, a model where the competing strategies of many business units can be captured, displayed, compared, prioritized, and placed on enterprise-wide roadmaps.
I made some controversial decisions in putting this one together. I don’t expect that everyone will agree with the choices I made.
Update from the author
Since publishing the article on MSDN, I have continued to maintain the actual metamodel for the EBMM on it’s own website (http://motivationmodel.com). If you would like to know more about the EBMM, please visit that site to discover the core elements of the model, and the methods that I used to create it. You can download a PDF of the model or a model file from Sparx Enterprise Architect that will allow you to navigate it easily. Also on the EBMM site is a complete html sub-site created by the Sparx tool allowing you to navigate through the model, visit connections, and examine the definitions for each of the terms.