//Has the concept of “alignment” entered the infamous “trough of disillusionment?”

Has the concept of “alignment” entered the infamous “trough of disillusionment?”

In the May 15th issue of CIO magazine, there is a rather interesting article, especially for Enterprise Architecture practitioners.  The article, written by Stephanie Overby (a freelance writer), is titled “RIP I.T. Value” and opens with the following paragraph:

The end of IT-business alignment is nigh.  And no one is happier about it than the business focused CIO. 

“If you stand in front of an audience of CIOs and start talking about IT-business alignment, at best you get eye-rolls and at worst, you get people walking out of the room” says Shawn Banerji, a New York based CIO recruiter with Russell Reynolds Associates.  “Alignment has been a big trend for quite some time and—as with most trends—it has gotten a lot of lip service.  But the ability to move beyond that into the practical manifestation of IT and the business being one is a progressive reality for a lot of organizations today.”

Reading down through the article, I’d like to include some interesting excerpts:

Excerpt 1:

According to Gartner, by 2015, the primary factor determining incentive compensation for the CIO will be the amount of new revenue generated from IT initiatives.

Excerpt 2:

CIOs used to measure their personal value by budget or headcount and their team’s value by delivering on time and on budget.  “That’s an arcane approach to measure your relevance,” Banerji says.  “Historically, they’ve talked about alignment because that’s all they could possibly hope for.” Today, CIOs are more likely to be rewarded for overall business performance than for some technology project or initiative, Banerji says. 

Excerpt 3:

CIOs further along in their efforts to measure business impact are putting IT-centric measures like uptime and systems availability on the back burner to focus on business goals like customer retention and operating efficiency. 

To be fair to the author, the article cites some fairly well-versed individuals.  In addition to the recruiter (Banerji), it also references current CIOs (Louie Ehrlich, CIO of Chevron, and Brian Hardee, CIO of Oxford Industries), a Gartner VP (Dave Aron), and a well-placed attorney (Edward Hansen, partner, Baker and McKenzie).  I do not fault the author.  However, I wonder if we are throwing the baby out with the bathwater.

In most businesses, IT is not a front-office endeavor.   Clearly, deep information integration is blurring that line, but only partly.  If IT moves to be revenue focused, I am concerned that IT can lose sight of 80% of its’ value: keeping the lights on for the parts of the business that traditionally make money. 

Now, also to be fair, the quotes from the cited CIOs reflect a focus on changing the measurement structure, not ignoring existing business.  To whit, one very interesting example at Chevron where the old “99.9% uptime” metric has been augmented with a “business incident index” that tracks the number of IT service issues that affected business and the impact of each in terms of revenue and reputation.  This is healthy, and I applaud this kind of metric.  I’m simply concerned that we keep focus on many of the existing metrics as well, and not change CIO compensation to focus on new revenue to their exclusion.

Interesting, also, is the fact that the author never mentions Enterprise Architecture.  Clearly, we need to be reaching out much further than we are.

What do you have to say, fellow architects?  Is the trend towards “IT as business value provider” healthy?  Are there risks here?  What should we do to mitigate them?  What is the opinion of the EA community in this development?

By |2011-05-31T03:33:42+00:00May 31st, 2011|Enterprise Architecture|0 Comments

About the Author:

President of Vanguard EA, an Enterprise Architecture consulting firm in Seattle focused on the Pacific coast of the US. Nick has over 30 years of professional experience in management, systems, and technology. He is the co-author of the influential paper "Perspectives on Enterprise Architecture" with Dr. Brian Cameron that effectively defined modern Enterprise Architecture practices, and he is frequent speaker at public gatherings on Enterprise Architecture and related topics. He coauthored a book on Visual Storytelling with Martin Sykes and Mark West titled "Stories That Move Mountains".

Leave A Comment

1 × one =