Business Architecture is, on occasion, a difficult sell.  In many companies, it can be tough to get senior leaders to give you to remit to use the tools and techniques of business architecture.  This is especially true in organizations that think of Enterprise Architecture as an IT function.  The following video answers the question “Why do we need Business Architecture?”

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By Nick Malik

Former CIO and present Strategic Architect, Nick Malik is a Seattle based business and technology advisor with over 30 years of professional experience in management, systems, and technology. He is the co-author of the influential paper "Perspectives on Enterprise Architecture" with Dr. Brian Cameron that effectively defined modern Enterprise Architecture practices, and he is frequent speaker at public gatherings on Enterprise Architecture and related topics. He coauthored a book on Visual Storytelling with Martin Sykes and Mark West titled "Stories That Move Mountains".

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