Content comes from many places, including news sites, media companies, and individual contributors.  In fact, as the Web 2.0 era becomes ‘mainstream,’ it is becoming common to see sites like MSNBC.com where a news story has room for responses, or CNN.Com where responses are visible on some articles (but not others).  Even the Ladies Home Journal (LHJ.com) makes discussion boards available.

But what about the media companies, from New York Times to Reader’s Digest to my local newspapers (the Seattle Times and the Seattle Post-Intelligencer) where community and collaborative features are simply not present?

  • Do we make a stink by complaining to the company directly? 
  • Do we “vote with our clicks” by using more Web2.0-oriented sites like MSNBC? 
    • Do we abandon the magazines and newspapers that go along with them?
  • Do we offer up add-on technologies and encourage them to adopt?
  • Or do we ignore it, and continue to use the content sites that do not have Web 2.0 features? 

Maybe I’m spoiled, but I like being able to read a story and comment on it, or read the comments of other readers. 

I read an article in a magazine on an airplane yesterday and wanted to go online to comment on it, and found that I could not.  I found the article heavily biased.  My response: never to read that magazine again. 

What is your opinion?  How important are community features to the business of content publishing (newspapers, magazines, television, radio, etc)?