How to screw up a visual metaphor

By |2019-11-02T21:05:27+00:00November 2nd, 2019|Enterprise Architecture|

Maybe I’m a little sensitive to bad visual story metaphors.  I’ve certainly seen more than a few… but this one was professionally published and promoted.  We can learn from what the storyteller did wrong.

As many of you know, I worked with Martin Sykes and Mark West to co-author a book on visual storytelling.  It’s beautifully constructed, thanks to Mark, and provides a framework that Martin and I created called CAST that helps individual folks create their own compelling and interesting stories. It’s also given me a somewhat visceral reaction to visual stories done well, and stories done poorly.